Columbus McKinnon Unveils New Brand Identity

Customer Information

At Columbus McKinnon, we believe our business involves more than selling our lifting and automation equipment, linear motion and conveyance products. We’ve identified our purpose: Together we create intelligent motion solutions that move the world forward and improve lives. And together, with you and the other valued customers we serve, is how we will do just that.

Today, we’re excited to announce the rollout of Columbus McKinnon’s new brand identity – an evolution of our almost 150-year-old company that connects with the significance of our Purpose. Not only does it tie our company to our Purpose, it also establishes global consistency while supporting modestly enhanced design elements – such as the company logo – and empowers the simplicity of our corporate and product brands.CMCO IM Tagline Only_RGB.svg

Over the coming months, you’ll begin seeing our refreshed brand on our website, in our marketing materials, and in our correspondence to you regarding new products, business news, and more.

We’re excited about the road ahead. Thank you, as always, for your partnership and continued support of Columbus McKinnon.

Best Regards,

Your Columbus McKinnon EMEA Team