Branding Update: Kito Crosby and Columbus McKinnon are now CMCO

Dear Valued Channel Partner, 

You rely on us for trusted brands, expert support, and the solutions that keep your operations moving. As we continue to invest in serving you better, we are excited to share an important update. 

Following the combination of Columbus McKinnon and Kito Crosby, our corporate brand is now CMCO. While our name and visual identity are evolving, the things that matter most to you are not changing. You will continue to work with the same teams, access the same trusted product brands, and receive the same high level of service and support you expect from us. 

Over the coming months, you will begin to see the CMCO name and logo across our communications, websites, marketing materials, facilities, and other customer touchpoints. 

More capability. More expertise. One trusted partner. As CMCO, we are bringing together an unmatched portfolio of industry-leading brands, deep application expertise, and global support to create a stronger experience for our customers and channel partners. By aligning under one corporate identity, we can better support your business while continuing to invest in the products, services, and innovation you depend on.  

What This Means for You:

What is changing: 

• You will begin seeing the new CMCO name and logo across our websites, customer portals, social media channels, events, communications, and other corporate materials. 
• Corporate news and company updates will be communicated through CMCO-branded channels. We are sunsetting the Kito Crosby social media pages. 
• References to the Kito Crosby corporate brand will gradually transition to CMCO. 

What is not changing: 

The brands you trust: Kito, Harrington, STAHL CraneSystems, Yale, Crosby, Gunnebo Industries, eepos, Magnetek, Dorner, montrac, PFAFF-silberblau,  
Duff-Norton, and our other product brands remain unchanged. 

• Our legal name: Our new trade name is CMCO, but our legal name remains Columbus McKinnon Corporation. 
• Your product access: There are no changes to product availability, distribution channels, or the way you do business with us. 
• Your contacts: Your sales, customer service, and support contacts remain the same unless you are specifically notified otherwise. 
• Your orders and transactions: There are no changes to ordering processes, invoices, credits, or other business transactions at this time. 
• Websites and portals: Your existing websites and portals remain the same. The kitocrosby.com website will continue to serve customers while reflecting the new CMCO branding. 

Our commitment to you: The expertise, quality, responsiveness, and partnership you expect from us remain unchanged. 

What We Need From You 

To help us create a consistent experience for customers, we ask that you begin transitioning any references to Columbus McKinnon or Kito Crosby to CMCO across your own materials and systems for anything new you create. This includes: 

• Marketing and sales materials: Replace the Columbus McKinnon and Kito Crosby logos and names with the new CMCO logo and name on any new materials you create. Please do not discard any existing items. 
• Websites and digital catalogs: Replace any Columbus McKinnon or Kito Crosby references and logos with CMCO on your website or digital catalogs. Any references to our product brands (Kito, Harrington, Crosby, Gunnebo Industries, Magnetek, Dorner, etc.) remain unchanged. 

Download CMCO Logos and Brand Guidelines

Find exactly what you need and download it right away. 

DOWNLOAD MEDIA

If you have questions about a specific application, please contact your CMCO representative. 

Thank you for your continued partnership as we enter this next chapter as CMCO.